According to Statista, NFT artists generated a revenue of over $140,000 million from just the primary sales in the month of September 2022. This number can be further extrapolated if you were to consider the royalties of 5% to 10% generated from secondary sales.
With a lot of noise in the NFT space, it becomes very difficult for creators like yourself to stand out from the crowd. And that is understandable.
If you plan to grow as an NFT artist, showing up to the world is vital in this space. With many scammers and fraudsters playing this minimally regulated market, NFTs in particular, creators like yourself should be louder than ever to get noticed and recognized as legitimate NFT projects.
This article serves precisely that purpose — to help you plan out and execute an NFT marketing strategy unique to your needs and goals!
Let’s get started.
6 Steps to Market Your NFT The Right Way
1. Build Your Foundation
The first step to marketing your NFT is to build your foundation. When the foundation is strong enough, the structure is able to withstand greater external forces.
But what does it mean to build your foundation in the context of NFT marketing?
For starters, you should boil down on branding and create accounts for your NFT project across multiple social media platforms. However, the catch is to future-proof it.
For example, if your NFT project is called “MyNFTProject”, then try to create social media and email accounts with the same name everywhere, i.e., @MyNFTProject. If the same is not available, you can try some minor variations, as long as it is uniform across all channels.
Below is a quick checklist of social media platforms that you can begin with:
| Platforms | Priority (High/Medium/Low) |
|---|---|
| High (must-have) | |
| Discord | High (must-have) |
| High | |
| YouTube | Medium (but highly recommended) |
| Medium | |
| Medium | |
| Medium | Medium |
| Low | |
| Soundcloud | Low (’High’ if you are in the music space) |
| Snapchat | Low |
| Tumblr | Low |
Those were just a few of the many social media networks. Namech_k is a tool that helps you sift through over 90 social media platforms to check whether or not the username you’re looking for is available.
“Why is this important?”, you may ask.
Having a uniform username or identity across all channels helps your audience identify you better and helps newer people find you faster. As a result, your project’s credibility improves appreciably.
Uniform branding and naming also help with SEO. Search engines, like Google, find it easier to crawl and index content when the name is consistent across all channels. Albeit, the “NAP” framework is crucial for local SEO, it can be extrapolated to NFT projects as well because it ties in with social signals received by search engines.
2. Go Where Your Audience Is
Now that you have future-proofed your social media and made it harder for others to impersonate your project on the internet, it is time to choose where you should be most active.
As an individual artist, it is impractical to actively engage on multiple channels at once. Therefore, always pick the ones that drive the most impact by following the Pareto principle (a.k.a. the 80/20 rule).
According to the Pareto principle, in the context of NFT marketing, 80% of your marketing impact comes from just 20% of the platforms.
For example, if you are an artist who creates magnificent oil paintings, then most of your audience is likely on platforms like Instagram and Pinterest where the media is more visual and less on audio platforms like Soundcloud or Clubhouse.
So, choosing only a handful of impactful platforms to engage and be active on saves you a lot of time and effort as a creator.
3. Build A Community
You have secured your foundation and boiled down on the channels that you want to use. But how do you make the best out of them?
The best way to leverage social media and other digital marketing channels to market your NFT project is to build a community.
In the blockchain space, community building primarily happens on Twitter and Discord. However, you can choose to build elsewhere depending on your vision and mission.
Albeit blockchain is very secure intrinsically, its unregulated characteristic makes it an attractive destination for scammers. And since users are solely responsible for their safety, they are extremely wary of shillers and salesy promotional campaigns.
Therefore, building a loyal, valuable, and trustworthy community should be your go-to strategy if you have long-term visions for your NFT project.
4. Tease Your Audience
Now that you have begun building your audience base, it is time to start teasing your audience with sneak peeks of some of the artworks in your collection or by hinting at the utility that you plan to provide to the NFT (if any).
You can do this by putting out tweets, posting pictures of your NFTs on Instagram, or launching a short teaser video on YouTube.
Some sneak peeks that you can provide are:
- Behind the scenes clips
- Some of your artworks
- Project’s roadmap
- Vision and mission
Further, you can incentivize early supporters and fans of your project by rewarding them with a spot on your whitelist or perhaps airdrop them an exclusive NFT when your collection drops.
Putting out these teasers will serve two purposes:
- Reaffirm your audience that you are actively working on the project and will provide value to those who are invested in you
- Build up hype and curiosity around your upcoming NFT drop, which increases the likelihood of selling out quickly
5. List Your Collection On Other Websites
There are numerous NFT research websites on the internet. These websites help NFT art collectors research and pick reliable and legitimate NFT projects to invest in.
You too can go ahead and list your collection on these websites. Doing so can potentially increase the likelihood of your project selling out quickly during launch because busy collectors and investors have already made note of your project.
Some websites that you should consider are given below:
6. Collaborate, Don’t Compete
One of the biggest mistakes you could do is try and undermine fellow creators.
The NFT and metaverse space is more about collaboration and less about competition. There is a place for all here.
You can join hands with brands, influencers, and other artists to expand your audience and get more eyeballs on your art.
For example, the world-renowned NFT artist, Beeple, recently collaborated with Louis Vuitton to create postcard NFTs. This speaks volumes of the importance of collaboration since Beeple chose to go forward with it despite having all the fame and attention that new NFT artists long for.
This will also help save you hundreds or even thousands of dollars in influencer marketing campaigns. As an individual creator who is just starting, such savings can certainly help you out a lot in the long run.
Conclusion
As mentioned before, a loyal community is crucial for a successful NFT project. Hence, most marketing strategies, especially when just getting off the ground, should be aligned toward providing maximum value to the audience.
These 6 steps are only a starting point to help you set the path and direction. It is your unsaid obligation to execute the steps, examine the trends, and reoptimize the strategy as and when required.
About AssetMantle
AssetMantle is a multi-tenant NFT marketplace framework that enables creators and collectors to securely mint, own, and trade digital assets on its fast-finality blockchain. The AssetMantle no-code toolset allows creators to create customized assets and marketplaces permissionless-ly . Likewise, collectors can own the assets minted across these marketplaces and compatible chains in a singular wallet with minimal gas and a lower carbon footprint. Built on the interNFT standard, AssetMantle implements an end-to-end stack of open-source modular tools that developers can modify to fit advanced use cases.
contribute to interchain NFT standards; currently being spearheaded by us & the interchain foundation: https://github.com/interNFT/nft-rfc/tree/main
Vision
Build an open-source, community-driven framework for inter-chain NFTs and metadata standardization by contributing to the ‘interNFT standard’.
Mission
Provide a platform that enables a diverse set of NFTs use cases that extend beyond arts and collectibles and can potentially change the representation of rights and ownership of real-world assets like real estate and other commodities.
AssetMantle is always on the lookout to connect with individuals or organizations who wish to take advantage of the opportunities present in the blockchain space and want to learn more about AssetMantle. If you wish to get in touch, please do not hesitate to reach out.
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