Are you planning to roll out an NFT collection on MantlePlace or perhaps launch a project on your custom-branded NFT storefront with MantleBuilder?
Regardless of what your plans are with NFTs as a creator, a strong community is very important in this space and something that needs to be done right in order to drive the strength and longevity of your project.
Without an army of supporters and believers, it is very difficult to get constant traction for your NFT project.
So, how can you, as an individual creator, build a community without an obnoxiously large investment?
How to Build Your NFT Community?
1. Show Up Consistently
The first step to start building a loyal community is to show them that you are dedicated to the project and the vision. And to do that, you have to show up in front of your audience proactively.
Actively post updates on your website, social channels, and Discord groups to keep the community in the know of what you are up to and how the project is coming along.
This means that you cannot just post and ghost your audience. You have to schedule your posts beforehand, establish a routine and curate a strategy that you can keep up with.
2. Provide Extra Value and Be Loud About It
In many cases, particularly when you are not the best artist out there but want to become an NFT creator, it is highly recommended that you make your NFTs utilitarian. Meaning, the holders of your NFTs would receive additional value from your NFTs rather than just the rarity of being a collectible.
For example, Gary Vaynerchuk launched an NFT project called “VeeFriends”. Although he does not claim to be a very talented artist, he strived to provide value to the collectors of VeeFriends. Some of his NFTs allowed the collectors to go to a basketball game with him and some even gave collectors the opportunity to have Gary on their podcasts!
A misconception that many artists have is “I don’t have to be loud. Good work gets noticed on its own.” While that is certainly true to some degree, the NFT space is very noisy and even the best of products can sometimes go unnoticed.
Therefore, you should try to be very vocal and forthcoming about the utility and benefits that you hope to provide to your audience for the benefit of all.
3. Perform Live Sessions and AMA Sessions
While posting videos and pictures is good, users feel most connected when you interact with them in real-time.
Comments are one way to do it. But live sessions on Instagram or Ask Me Anything (AMA) sessions on Twitter Spaces, IG and other channels are much more impactful if you wish to connect with the audience on a personal level.
Moreover, since there is still a significant lack of insight and understanding of crypto by the masses, these live sessions provide you with an opportunity to gauge the understanding level of your audience and curate your upcoming content in a way that resonates better.
The AMA sessions also allow you to clarify any misunderstandings, doubts, or misconceptions that your audience may have about your NFT project.
For instance, the Mantle team hosts regular Twitter Spaces in collaboration with other artists and projects to discuss and update the community on the developments of MantleDrop, MantlePlace, and MantleBuilder.
This gives the team an opportunity to educate a greater number of people on the features of their product and why it should be adopted at scale.
4. Host Competitions and Giveaways for Supporters
You can drive more engagement and eyeballs around your project when you host competitions for your followers. These will also help drive up the hype for your project and will rope in more people to be a part of your community.
For instance, you could announce a competition along the lines of “A random commenter on this Instagram post will be given a spot on the whitelist.” That can drive up the comments on your post.
Crypto Bull Society, a popular NFT project launched by the artist Gal Yosef, was providing whitelist spots to community members who showed the greatest dedication to the project by putting out fan art, short videos and more.
5. Provide a Common Platform for All Members
Finally, you should also ensure that you have a place where all the community members can gather and interact. Well, that is what a community is, isn’t it?
Telegram and Discord are the two most popular platforms that crypto projects use to interact with the community on a one-to-one basis.
Discord is the more popular one as it allows you, the creator, to create separate channels for general chat, exclusive groups for NFT holders, announcements and more. You can even set permissions to each channel, thus giving your greater flexibility and control over how you wish to manage the community.
To sum up, the community is the pillar of your NFT project. A strong and supportive community that is objective and is well-informed about your project will help bring your vision to life in the long run.
We hope this article helped you get started with building a community.
Remember that community building is an ongoing process and not a one-time job. However, once you build the momentum, it starts getting easier.
AssetMantle is always on the lookout for connecting with individuals or organizations who wish to take advantage of the opportunities present in the blockchain space and want to learn more about AssetMantle. If you wish to get in touch, please do not hesitate to reach out to us
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